MODERATOR
Parker Herren
TV Reporter, Ad Age

Dave Sederbaum
EVP, Head of Video Investment,
DENTSU

Denise Ocasio
Executive Director, Investment, Mindshare

Ron Amram
Sr. Director, Global Media, MARS

As the 24/25 Upfront edges closer, we find ourselves navigating through familiar market dynamics amidst constant changes. While the economy remains resilient, marketers are pressed to balance long-term Upfront investments with immediate business priorities. At the same time, the video landscape is experiencing seismic shifts, marked by new standards of declining linear ratings, the rise of streaming platforms, and an unprecedented fusion of data, technology, and ad innovation alongside always on premium content. Will this Upfront present an opportunity for marketers to adhere to established norms or to seize this pivotal moment to disrupt the industry paradigm?

We're excited to announce our panel moderator, Parker Herren!

Parker Herren is Ad Age’s TV reporter. His writing has been published in Ad Age, Thrillist, Vice and NYCity News Service, among other outlets. He was previously a freelance journalist and podcaster covering pop culture and entertainment as well as a Pilates instructor and a professional dancer. Parker’s passions include cats, the “Scream” franchise and Halloween costumes.

Parker will be joined by our amazing panelists, Denise Ocasio, Executive Director, Investment, Mindshare, and Dave Sederbaum, EVP. Head of Video Investment, Dentsu.

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