Hi, I’m Jenny Shi, Vice President of Media Strategy & Operations at MediaJel. I specialize in traditional and digital media planning, strategy, and in-house media activation—especially within regulated industries where compliance meets complexity. With over 12 years of experience in online advertising and digital analytics, I bring a data-driven mindset and a passion for building smart, scalable solutions that solve real business problems.

Before joining MediaJel, I was Head of Media at Charlotte’s Web, where I built the company’s in-house, full-funnel media strategy and activation from the ground up. Prior to that, I worked at agencies like McGarryBowen and Zenith Media, where I helped brands of all sizes leverage awareness and performance media campaigns to drive meaningful business results and better understand the strategy behind targeting methodologies.

At heart, I’m a builder. I love creating systems, mentoring teams, and solving problems with a blend of creativity, analytics, and pragmatism. I consider myself a “general specialist”—always curious about how the moving parts of a business work together and constantly eager to learn something new.

I’m a proud Penn State alum and an active member of Asians in Advertising.