Join 212 on Monday, June 11th for one of our “Dialed In” series of educational events that will explore the rapidly growing world of mobile marketing.

The mobile advertising industry is growing exponentially. In the U.S., mobile advertising is expected to grow from $421 million in 2006 to $4.7 billion by 2011, while globally the market is expected to increase to $11.3 billion by the same year, according to eMarketer.  What are the trends in user acceptance of mobile marketing programs?  What approaches have worked best?  What are the best ways to integrate mobile with other media platforms including broadcast and Internet?  Our panel will discuss what's working, what's not, and what's ahead for mobile marketing. 

Moderator:
Mike Ripka, Vice President, Millward Brown

Panelists:
Greg Verdino, Vice President/Director of Emerging Channels, Digitas
Steven Siegel, Vice President, Mobile Marketing & Solutions, Enpocket
John Roswech, Senior Vice President, Sales, Free 411
Olivier Griot, Managing Director, Mobile, Hachette Filipacchi Media U.S.

Don't miss this opportunity to learn about the latest developments in mobile marketing from today's top marketing executives and industry experts.

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