Join 212 on Tuesday, July 10th for the second of our “Meet the Marketer” series of educational events that will discuss entertainment marketing with some of today’s top marketing executives.

From movies to music to television, come meet the marketers who are at the forefront of digital strategy and learn how the entertainment industry is crossing the frontier into the online marketplace. What’s driving the entertainment audience today and where is it headed? Where are marketers allocating their budgets – display, search, video, etc? What role is online playing in the overall media mix for entertainment companies and how is the online channel being measured for success in an industry historically measured by tune-ins and box office bling? Our panel will discuss what’s working, what’s not, and what’s ahead for entertainment marketers online.

Moderator:
David Berkowitz, Director of Emerging Media
360i

Panelists:
John Bartleson, VP, New Media Marketing
Def Jam

Ian Schafer, CEO
Deep Focus

Marc Esper, VP, Search
NBC Universal

Brad Davis
SVP, Online Sales and West Coast Multi Media
Walt Disney Company

Don’t miss this opportunity to meet other interactive marketers at the top of their game. Learn from today’s entertainment thought leaders and discuss the future of music, movies and television online.

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