Panelist Biographies

Moderator: Masha Geller
Panel Participants: Jesse Chenard, CTO, Tremor Media; Cree Lawson, Founder and CEO, Travel Ad Network; Myles McGovern, President & CEO, Director, Immersive Media; Mark Naples, Managing Partner, WIT Strategy; Mark Zagorski, CMO, MediaSpan Group

As the interactive industry continues to grapple with issues surrounding the media fragmentation, a new set of tools and platforms is exploding into mainstream media. Sure, vision is crucial and sometimes you have to look at things from an altitude of 30,000 feet, but what about the pragmatic, day-to-day questions that marketers face in their jobs when it comes to emerging media? What are the roles of new marketing practices and technologies such as digital video, mobile, gaming, digital OOH and TV? What about MySpace, Second Life, Kaneva and There, all of whom have made their way onto center stage, and the spotlight is on?

Join iMedia’s Summit Content Director Masha Geller and a stellar line up of panelists as they examine the evolution of this space and learn how to prepare yourself to stake a strong claim to this increasingly important frontier of the interactive world.

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