Topic: How to Measure 2.0 - a look at ad measurement beyond the CTR
When: Tuesday September 27th 6:30-8:30pm
Where: Datran media - 345 Hudson Street, 5th Floor, New York, NY 10014.
 
Join us for How to Measure 2.0 – a look at ad measurement beyond the CTR.  The CTR is the old standby, but everyone knows this isn’t the best way to measure campaign engagement.  
 
During this Professional Development event, we will take a look at the NEW ways of measuring ad engagement and how agencies, clients and publishers are paving the way to find new ways to engage consumers – resulting in brand awareness and product purchase.
 
This event will feature high-level industry professions who are experts in their field.  We will break out into 3 groups to discuss specific types of ad engagement including:
 

• Rich Media Engagement – Research and Measurement of Rich Media Units (Sean O’Neal, CRO and President, Vizu)
   
• Publisher Rich Media Use – Understanding RM Techniques and What Drives the Best Engagement (Lauren Weinberg, Vice-President, Strategic Insights and Research, Yahoo!)
  
• Social Engagement – Facebook Likes, Twitter, YouTube, etc. (Michael Jaindl, Chief Client Officer, Buddy Media)
   
• Cross-Platform Engagement – Mobile, iPad, Offline, etc. (Anush Prabhu, Managing Director, Communications Planning and Analytics (Marriott, Verizon, Chase, United) at McGarryBowen)
   

Agenda:
6:30-7:00 Happy Hour
7:00-7:15 Kick off
7:15-8:15 Three 20 Minute Break-Outs
8:15-8:30 Q & A

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