These are just some of the questions we’ll be asking Monday night when the 212 sits down with some of the brightest minds in the industry to discuss the reality of this challenging skillset.

How do foster your company to embrace media planning with an integrated mindset?

How does planning with a cross-platform perspective make your media spend more efficient?

Panelist include:

• Joshua Nafman, Digital Engagement Manager at Pepsi
• Laila Chamaa, Product Director - Consumer Marketing at J&J
• Brian Morrissey, Editor In Chief for DigiDay and past Digital Editor for Adweek, will moderate the tantalizing discussion.
• Ritu Trivedi, Managing Partner at Mindshare Interaction

We’ll talk about the real challenges marketers and agencies face when it comes to the planning process, industry infrastructure, talent, and execution. Both marketers and agencies will share their perspective on digital’s role in relation to, and in collaboration with, offline channels, and how the line continues to blur. Keeping the consumer at the heart of it all, we’ll also explore research and insights that drive cross platform strategies.

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