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The Real Deal on Video: How to Move from Great Ideas to Execution A 212 Professional Development Series Event
This is an agency-only event
Please join 212NYC for an agency-only Professional Development event, sponsored by DBG and hosted by Microsoft. The evening will begin with a thought-starter panel addressing key issues surrounding today’s video landscape. Our conversation will weave in trends 2010 revelations & trends, known barriers to entry and industry solutions; innovations to watch, & best practices in order to develop & launch a successful video campaign. Moderated by Live Idea’s Larry Smith.
Panelists & Participants Include:
- Larry Smith - Owner, Live Idea
- Denise Pizante - Associate Media Director, Ignited USA
- Tim McHale - Creative Director, MACVIDEO NEW YORK
- Shane Steele - VP Marketing, Tremor Media
- Tom Troja - Founder, The Social Symphony
- Tania Yuki - Director, Product Management, ComScore Inc.
Following the panel, we will break into two sessions that will cover topics such as the most effective uses of video, the role of original video content, campaign successes/failures, and the mechanics of your campaign – pricing, measuring, & planning checklists. These sessions are essentially workshops, facilitated and co-led by teams cast to provide the most stimulating discussion and instruction possible.
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