Time: 

6:30 - 7:00: Registration and snacks
7:00 - 7:45: Panel Discussion
7:45 - 8:30: Breakout Sessions
8:30 - 9:00: Cocktails and Networking

Description:

Join us with W&K, EuroRSCG, Initiative, Circ.us, Social Symphony and others to take a deep dive in Social Marketing. Questions will be addressed like - What is a social strategy? How should this social strategy relate to the overall company? What are key steps in bringing that strategy to life?  How does engagement link to strategy?

We will explore recent social efforts for Volvo and their connection with Twilight with Euro and Havas. We'll hear about the roll out and results for the Old Spice Man from W&K. We'll examine augmented reality from Ben & Jerry's with Circ.us. We will explore the IPG media Labs and look at social at Initiative... all moderated by Social Symphony.

Discussion leaders:
Bant Breen - Initiative - Worldwide Director Digital Solutions
Adam Broitman - Partner and Ringleader at Circ.us
Jason Clement _ Director of Emerging Platforms W&K
Jeremy Daly -  Director of Digital Planning Euro RSCG Worldwide
Jack Macleod – Vice President, Sales at New Media Strategies

Location:

Microsoft
1290 avenue of the Americas (b/w 51st and 52nd St.) 6th fl.

Click here to read our Registration Policy