How to close the gap between data analysis and
business action

As the collection of online data continues to grow, marketers are faced with the challenge of dissecting this data and delivering the relevant pieces of knowledge to the right people at the right to time. According to "The State of Marketing 2010" by Unica, when asked what issues are important to their success, marketers highlighted turning data into actions as their top issue.

Please join us for 212's first panel event on Analytics where we will discuss how to be successful in capturing and making sense of data, what the most important metrics are (beyond the click-through rate), and how to measure the ability to reach a target audience so brand marketers can measure ROI. Our industry thought-leaders will also share their insights on the importance of a dedicated analytics staff.

The event will take place on Tuesday, June 15th from 6-8pm at the New York Times Building (Located on 620 8th Ave, across from the Port Authority. Room # 115+118+121).

Details:
6:00pm - 6:45pm: Networking Cocktails
6:45pm - 8:00pm: Panel Discussion and Q&A

Moderator:

• T.S. Kelly - Principal, The Media Strategist

Panelists:

• Harry Case - Managing partner, Director of Media Analytics and Technology, Mindshare
• Andy Fisher - EVP, Global Data & Analytics Director at Starcom MediaVest
• Eric Porres - Chief Marketing Officer, Lotame
• Morris Martin - Sr. Analyst, Microsoft Advertising Institute

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