Moderator: Shenan Reed, Managing Director/Founder, Morpheus Media

Speakers to-date:

• Cecilia Pagkalinawan, Founder/CEO StyleTrek (Former Director of Web and e-commerce at Frette & La Perla)
• Heather Kaminetsky, Director Online Marketing, Barneys New York
• Ken Bracht Relationship Management and Strategy Manager BMW of North America, LLC
• Debbie Johnsen, Director of Interactive Marketing, Leading Hotels of the World

In recent years we’ve seen a sea change in the luxury space with designers, auto manufacturers and retailers catering to the notion of “affordable luxury” with much success. On the other hand, there are an equal number of marketers who have found ways to maintain and grow their price points during this challenging economic time.  With the outlook for luxury goods mixed and efficiency being the buzz word for 2010, 212 will ask top luxury brands and retail decision-makers how they are faring this year and how their strategies have evolved.

Come and meet the marketers who manage some of the most luxurious brand names in the industry and hear their thoughts on how their media mix changed, the role Digital is playing in building awareness as well as driving ROI and much more. Don’t miss this hugely insightful and lively panel discussion!

The event will take place on Tuesday, May 11th from 6-8pm at the New York Times Building (Located on 620 8th Ave, across from the Port Authority. Rooms 115+118+121).

Details:
6:00pm – 6:45pm
Networking Cocktail Hour featuring free drinks and snacks. A great chance to meet and greet 212 members, Board members, and panelists!!!
6:45pm – 8:00pm
Panel Discussion and Q&A

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