Dialed In - Cross-platform Strategies from the Marketer’s POV

Are you confused by what exactly a “Cross-platform strategy” means in this decade?  Come hear the facts from experts and help solve this perplexing puzzle. Is it a mystery? Do we really have all the facts? Who benefits from it? What are the roadblocks?

Think about it:  Isn’t cross-platform marketing about more than media efficiencies? We are talking about reaching an audience through the way they consume media. So, it might just be about media consumption habits, measurement, pulled together through an “idea” that is executed by experts. Then again, maybe, it is much more complex. Come find out!

Please join us on Tuesday, February 16th from 6:00pm -8:00pm at the New York Times Building (Located on 620 8th Ave, across from the Port Authority. Room # 115+118+121).

Moderator:

• Michael E. Kassan - Chairman, Chief Executive Officer, MediaLink LLC

Panelists:

• Kate Alini - Marketing Communications Manager, Mini USA 
• Valerie Brown - Director, Consumer Marketing, Bravo
• Stuart Burkhoff - VP Media and Sponsorships, Ameriprise Financial
• Steve Capone - Manager, Digital Media Strategy, Nokia

Details:
6:00pm - 7:00pm: Networking
7:00pm - 8:00pm: Panel Discussion and Q&A

Click here to read our Registration Policy