212 - Events - Armed and Dangerous: How to Make the Most of Mobile Marketing

Armed and Dangerous: How to Make the Most of Mobile Marketing - SOLD OUT

Dates:	September 09, 2009
Times:	6:00 PM - 9:00 PM
Location:	Gawker Media, 210 Elizabeth Street, Fourth Floor, NYC, NY
Event Type:	212 Event
Event Sponsor:	Sponsor: Hosted by:
Description:	Armed and Dangerous: How to Make the Most of Mobile Marketing Please join 212NYC for an agency-only Professional Development event, program sponsored by comScore, Inc. and hosted by Gawker Media. The evening will begin with a thought-starter panel addressing key issues driving uptake of mobile as a channel among marketers. Our conversation will weave in consumer trends on adoption and usage provided by comScore – and involve a dialogue between executives representing agencies, mobile networks, media companies and technology providers. At the conclusion of the panel we will hear from a widely regarded senior analyst, who will provide insight into the current drivers and inhibitors of marketer adoption of the mobile platform. Following the panel will be a break into multiple sessions that will cover topics such as: Understanding of buying, selling and placement in mobile environments Clearer view on how to measure ROI on mobile marketing Best practices in consumer measurement, when mobile is integrated to the digital mix Moderator: Evan Neufeld - VP and Senior Analyst, Mobile, comScore, Inc. Panelists include: Dan Hodges - Head of Global Sales, Digital & Emerging Products, Associated Press Larry Harris - Chief Executive Officer, Ansible Steven Rosenblatt - SVP Sales, Quattro Wireless And more! Break-out sessions will be led by a roster of discipline experts and thought leaders. Please check back regularly for updates to the agenda. Click here to read our Registration Policy
Fees:	Members: free
Registration:	Deadline: September 8, 2009 at 12:00 PM

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