Meet the Marketer: Retail

Moderator:

• Adam Shlachter - Senior Partner, Digital Practice Lead, Mediaedge:cia

Panelists:

• Kathi Darnulc - Director, Marketing and Media, Victoria’s Secret
• Elyse Estrada - Advertising Specialist, H&M
• Katie McCormick - Media Director - Online & Magazine, Macy’s
• Marisa Thalberg - Vice President, Global Online Marketing, The Estée Lauder Companies, Inc.

Do you hear what I hear? Tweets, bings, and rings will resound this holiday season as retail marketers use social media, search, and mobile to influence consumers’ buying decisions. Now more than ever, shoppers are flocking to the internet to ‘pre-shop’ by reading user reviews, comparing prices, and looking for gift ideas. Please join our panelists to learn valuable insights on how retailers will utilize the online space to break through the clutter during the holiday season and make an impact on both online and offline sales. We’ll discuss key trends in consumer behavior and how to connect with those consumers through several online platforms, including display media, search, email, social media, mobile and more.

Agenda:
6:00pm - 7:00pm  Networking
7:00pm - 8:00pm  Panel Discussion and Q&A

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