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Meet the Marketer: Consumer Packaged Goods Category Insights
Schedule: 6:00pm - 7:00pm | Networking, Drinks and Hors D'Oeuvres 7:00pm - 8:00pm | Panel Discussion
Moderator: Fran Hauser, President, Time Inc. Style and Entertainment Group
Panelists:
- Gian Fulgoni, Chairman and Co-founder of comScore, Inc.
- Brian Leder, VP Digital Director at MediaVest on the Procter & Gamble business
- Andrew Markowitz, Director-Digital Marketing & Media at Kraft
- Chris Meringolo, Director-Global Media & PR at Schering Plough Consumer Health Care
- Carole Walker, Vice President-Integrated Marketing Communications at Mars
The US Internet population is shifting...The signs: More women than men are online and the majority of Internet users are age 35 or older.* As more and more women go online, Consumer Packaged Goods advertisers will have a unique opportunity to grow their businesses by speaking directly to this demographic. Please join us at our next Meet the Marketer panel event to hear leading client thought-leaders in the CPG space share their insights on topics such as: shifting demographics online, cross-media integration, broadband video, social media, recession strategies and more. *eMarketer, US Internet Users Report, February 2009
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