Meet the Marketer: Targeting Tactics

Moderator: Emily Riley, Senior Analyst – Forrester Research

Panelists:

• Chris Drago, Partner and Group Media Director – Neo @ Ogilvy
• Michelle Sanders, Sr. Marketing Manager – Proximo Spirits
• Andrea Gulli, Marketing – NY and Company
• Daniel Hughes, Director, Brand Marketing – Days Inn Worldwide, Inc.

28% of online users prefer well-targeted ads to random ads*… That’s a huge opportunity for online marketers to make big bets on targeting.

Targeting can increase efficiency in a media buy, especially in this economy, so what are the best tactics to employ?  How can brands leverage targeting for performance and awareness?  What are the barriers to improving targeting?  Is user privacy a big issue?

From geo-targeting, to demographic, to behavioral, and re-targeting, hear from top online marketers about the strategies they use to successfully target their audience and their thoughts on the road ahead.

*Jupiter Research, Behavioral Targeting: Establishing High Performance in a Shifting Market, Vision Report - November 2008

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