Moderator: Kumar Doshi, Global Brand Strategist for the Branded Entertainment and Experiences Team at Microsoft Advertising
Panelists to date: Aimee Duell Director, Entertainment Marketing, Green Room; Jon Hsia, Digital Director, Starcom MediaVest Group, Coca-Cola Account; Ritu Trivedi, Managing Director, The Exchange, Mindshare; Rob Veksler, Creative Director, Hat Trick Media

Branded Content is a hot topic…whether it’s an original web series, a portal with custom content and UGC, an interactive contest with online and offline components, or a combination of all of that and more.  What does it really mean to digital marketers?  How can you use branded content to delight and entertain your audience, while also getting great results?  Successful campaigns can be complex, from ideation and technical execution to distribution and PR.  Now, you can learn from the best.

Join us to learn from some of the top brands and agencies about their unique, intricately planned, and successfully executed branded content programs.

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