Moderator: Anna Maria Virzi, Executive Editor, ClickZ Network
Panelists: Matt Bailey, Search Marketing Manager, Hanover Direct; Patti Freeman Evans, Research Director, Senior Analyst, Retail | JupiterResearch; Eric Nadler, Danskin.com, VP Sales Operations and E-Commerce, Triumph Apparel Corporation; Jim O’Brien, Director, Customer Marketing, Barnes & Noble

Online retailers face two critical issues when addressing the online world; direct sales and influenced offline sales.  Both attributes must be considered when executing an integrated online marketing initiative. eMarketer estimated that sales influenced by online research totaled $471 billion while retail e-commerce sales were $136 billion  in 2007.

Join an executive class group of panelists for this 212 Interactive Meet the Marketers event in which we'll discuss the unique demands of retail marketing on the web for brick and mortar, brick and click and pure play initiatives.

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