Ad Ops 102: Workflow and Processes for Ad Operations
Date:   Tuesday, February 12, 2008
Time:   9:00am - 5:00pm
Location:  New York, NY
Website:  www.admonsters.org/tr/tr-us-24.php 
Cost:   $699 (includes course materials, lab fees, lunch and refreshments)

This course is designed for both ad operations managers and other personnel in related internet divisions, who want to acquire a knowledge of “best practices” in workflow. It is common for knowledge on ad operations to be compartmentalized – with ad traffickers understanding their job, inventory management understanding theirs, and finance focused in invoicing and billing. Conversely, there are few individuals who understand the entire workflow involved in ad operations, and even fewer companies who bother to document it. This course will furnish attendees with a fuller knowledge of the end to end processes in ad operations.

Course Concepts:

• Supplying creative solutions to inventory problems
• Gatekeeping functions related to pricing, packaging and legal compliance
• Compliance 
• Creative handling, testing and QA 
• Trafficking 
• Monitoring 
• Optimization 
• Reporting 
• Order Management at order entry 
• Revenue accuracy for billing

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