Join 212 on Monday, November 12th for the last of our “Meet the Marketer” series in 2007.  We’ll take a look at the pharmaceutical industry with some of today’s top marketing executives.

“The number of people who have used the Internet to search for health-related information has increased from 53 percent in 2005 to 71 percent currently, bringing the number of U.S. adults who have searched for health information online to 160 million, according to Harris Interactive.”  Equally as impressive, the pharmaceutical category will account for 5 percent or $2.2 billion of Internet advertising by 2011.
   
But, are pharmaceutical companies taking full advantage of Web 2.0?  They are faced with marketing challenges like differentiation, poor public perception and the empowered patient.  Come learn how pharmaceutical marketers are beginning to engage consumers through the Internet and find out which solutions are working as well as which are not.

Moderator:
Laura McFarlane, Managing Partner, Chief Strategy Officer, Beyond Interactive

Panelists:
Brian Mondry, Partner, Group Account Director, Beyond Interactive
Lauren Boyer, Partner and Global Strategist, Underscore Marketing, formerly of Wyeth
Kathleen Onieal, Marketing Innovation, Merck
Mark Merner, Manager, Internet Marketing, Bayer

Don’t miss this opportunity to meet other interactive marketers at the top of their game.  Learn from today’s pharmaceutical thought leaders and discuss the future of interactive pharmaceutical marketing.

Sponsor Information:

AARP
The AARP Online Network reaches the 50+ market with more content and more relevance than any other website. Our members are passionate and educated about their health. They seek out drug, treatment and nutritional information online so as to maintain an active and healthy lifestyle. 
 
Win an iPhone and $200 cash toward your mobile bill
Enter the Did You Know AARP Online? Contest for your chance to win  

WebMD
WebMD is the leading provider of health information for consumers, physicians and healthcare professionals. We are the site most often recommended by doctors to their patients, and the most recognized and trusted brand of health information today. The WebMD Health Network reaches approximately 40 million unique visitors on a monthly basis and has more than one million physician visits. WebMD will be raffling off a $250 SPA Package, so bring your cards for the drawing.

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