§  Manage day-to-day tactical implementation of search marketing campaigns. 

§  Analyze revenue, costs, and profit margins derived from multiple pay-per-click (PPC) search engines on a daily basis. 

§  Manage search engine relationships to ensure our sites are properly indexed and develop/maintain high rankings.

§  Provide staff with all necessary tools and training to improve upon existing expertise.  

§  Be a key player in the continuing development of the PPC and SEO methodology.

§  Establish best practices for development, communication, implementation, and tracking for all search campaigns and adjust strategies as needed. 

§  Research competitors and bidding strategies to maintain top position in the market.

§  Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency.

§  Keep up to date with the latest in the search engine and SEO industry –identify trends, new approaches etc.

§  Contribute to new business pitches.

Skills Required:

§  5+ years of work experience in online marketing; at least 3+ years of experience with search.

§  Superior knowledge of PPC models and demonstrated capabilities in building and running complex, multi-brand PPC campaigns to meet ROI goals

§  Proven effectiveness in optimizing sites for top rankings in  all major search engines (Google, Yahoo, MSN)

§  Solid understanding of search engine algorithms and natural SEO implementation.

§  Experience in managing large accounts with big budgets and strict deliverables.

Superior verbal, written, communication and presentation skills.