Job Summary:                     

•      Search planners (SP) are the day-to-day focal point of the account.  The SP is expected to have a complete and unquestioned understanding of their assigned clients search initiatives and client’s overall business and marketing objectives

•      The SP is steward of the search planning process and is expected to provide mid-level strategic recommendations to the senior search and media team and/or the client.  The position is usually supported by the ASP and reports to at least a Search Supervisor level

Responsibilities

•      Day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting

•      Keyword analysis – build keyword lists, analyze search volume and make recommendations

•      Work closely with search engine reps on proposals and optimization

•      Campaign bid management and optimization using Atlas Search, DART Search, Omniture Search Center

•      Text creative copywriting for paid search listings

•      Oversight and contribution to reporting, analysis and optimization

•      Training of Asst. Search Planners and oversight of their deliverables

•      Oversight of client billing

Qualifications:

•      1-3 years SEM experience with a strong background of planning and buying paid search campaigns

•      Good writing and verbal communication skills (including presentation skills)

•      Strong analytic skills and ability to relate results to client business objectives

•      Proficient at managing projects and able to multi-task, organize, prioritize and structure workload

•      Knowledge of Search engine interfaces, Neo tools (ad serving) and procedures (both search and inter-department)

•      Google Adwords professional (GAP) certified