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Manager Digital Planning & Buying

Salary:	Competitive
Start Date:	7/1/10
Description:	Job Description The Manager of Digital Media Planning & Buying will lead our efforts in search, display, web-analytics and online advertising effectiveness. The individual needs to be highly intelligent, dynamic, and experienced in order to oversee the execution for Ferocious Media’s portfolio of current and future digital media marketing clients. The right candidate must be able to work in a fast-paced environment and have a proven track record of delivering exceptional work and building deep relationships with his or her colleagues. As Ferocious Media grows, the Manager of Digital Media Planning & Buying will also be responsible for helping to expand revenue streams and increase overall company productivity. Responsibilities • Day-to-day contact for media campaign planning and execution, maintenance, and analysis. • Develop media buy recommendations. • Understand and ensure we achieve all client goals and business objectives. • Prepare monthly and final reports on digital campaign metrics, highlighting relevant learnings and recommendations for future campaigns or changes to current campaign. • Provide and discuss industry information on digital media, markets and related dynamics. • Manage development of deliverables, reporting, strategy implementation and all direct communications with vendor partners and the management team. Skills • Minimum of 3-5 years experience in the digital space, marketing and management. • Strong working knowledge of the media marketplace and media research in both online and offline media. • Proficient at campaign execution and metrics analysis. • Demonstrated success in media planning and client service. • Experience with search engine marketing. • Deep understanding of the tools and methods of planning, executing, tracking, optimizing and reporting of interactive media campaigns. • Strong knowledge of web analytics / measurement tools and ad tracking software. Company Description Ferocious Media is a strategic marketing firm that helps small and medium sized business owners across the country access the Internet to win new customers. Through our team of advertising consultants with years of experience in marketing development, we offer a comprehensive suite of online marketing and reporting solutions, including search engine marketing, display advertising, remarketing and online marketing analytics, each targeted to specific markets. Ferocious Media is the simple answer to the complicated problem of how to advertise on the Internet.