Christine Peterson, 212 President
Vice President, Media Director, Publicis Modem
Christine has been in the interactive field since 2000, and joined the Publicis Modem New York team in June 2009, focusing ont eh general Mills account. She joins Publicis Modem from Carat, where she oversaw the NY/CHI/ATL interactive media teams, developing strategy for clients such as Pfizer, Kohler, Alberto Culver, and Wyndham among many others. She has been focused on driving initiatives expanding beyond the traditional interactive space, and working with clients in Broadband TV, Mobile Advertising, ITV, and other digital technologies. Previously, Christine worked as part of the media planning team at OMD Digital, and was a member of the GE team that was awarded the MediaWeek 2003 interactive media campaign of the Year. Christine also spent time at RappDigital, acting in media, production and account roles for various clients.
Along with leading the Board of the 212, Christine is a member of iMedia and various industry councils, and works with many industry leaders in development standards and metrics for Streaming video. She is a graduate of Syracuse University, where she majored in Psychology and Criminal Justice.
Along with leading the Board of the 212, Christine is a member of iMedia and various industry councils, and works with many industry leaders in development standards and metrics for Streaming video. She is a graduate of Syracuse University, where she majored in Psychology and Criminal Justice.
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