Gina Waldhorn currently manages global strategic planning for UPS at MAXUS, where she is part of a team responsible for developing the US and global media strategy across all channels.

Gina joined the MAXUS family in January of 2010 after spending several years with Carat, where she launched her career in digital planning. While at Carat, her work on Alberto Culver earned her a First Place Mixx Award for Best Use of Social Media, and 3rd place at the Cannes Young Lions Awards. In 2007, Gina joined the P&G communications planning team at Carat as a digital strategist for Pampers, and transitioned into a holistic channel planning role, responsible for communications strategy on and offline.

Gina graduated with a Master of Arts in Global Communications and Marketing from Emerson College, and has a B.A. in Advertising from Florida State University. Gina is a Florida native, and enjoys playing the steel drum while she currently resides in the less tropical New York City.