Jess Kendall currently oversees digital media activation for the Walmart company, as Digital Manager. She joined the MediaVest family working on trademark Coca-Cola brands such as Coke Zero and Sprite. Jess and team define and activate communications strategies for all digital efforts, whether online, mobile, gaming, digital OOH, etc.

With a particular focus on in-game advertising, Jess has represented her team on industry gaming panels and developed upfront models for in-game activation with marquee publishers. She collaborates with both her team and various client groups within the greater SMG family to develop strategies for and activate in-game branding efforts.

Jess began her relationship with 212 at the start of 2009 as the Chair of the club’s first ever Marketing Committee.  She spearheaded the creation of the 212 Agency Liaison role, designed to increase communication with and advocacy among 212’s agency members. Now 26 Agency Liaisons strong, these members bring together their teams to attend events and provide ongoing feedback from the agency perspective that helps 212 to continually grow and learn as an organization.

Jess launched her interactive media career working on Global Consumer Electronics power brand, Sony Electronics, as well as Bacardi USA at Universal McCann.

She retains a strong interest in global media executions after attending Nagoya University in Japan during her New York University undergraduate career.