Edward McLoughlin
SVP, Group Client Director
Starcom MediaVest Group

Ed has recently joined SMG in New York to oversee the communications planning teams for P&G’s Home Care, Oral Care, Beauty, and Personal Health Care brands. Prior to joining SMG, Ed was Managing Director, Client Leadership for MindShare NY where he oversaw the Sprint Nextel business. In this role, Ed was responsible for driving innovation throughout all of Sprint’s digital and emerging media initiatives. Some recent successes included driving 3-screen integration efforts around Sprint’ primetime TV investments, deploying innovative database marketing campaigns, developing online word of mouth strategies, and executing award-winning original online entertainment programs.

A ten-year veteran of the digital media business, Ed has held senior roles at Draft, ID Media and Organic. Before concentrating in the online media space, Ed spent time in the full service ad agencies such as Hill Holliday and McCann-Erickson.

Ed graduated from Lafayette College with a degree in International Affairs and Russian Language. He lives on Long Island with his wife and three daughters.